"Rather than just understanding people's actions and decisions when they buy one brand or another, we want to understand the role that these brands play in their daily lives. We see relationships, not transactions."
BEYOND THE BRAND
"We seek to understand how certain brands and products become part of people's reality, their everyday, their contexts, their signifiers, their relationships, etc."
UNDERSTANDING THE "SAYING" & THE "DOING"
"To assess the differences between discourse and action, we don't just listen to people, we observe them."
To bring academic knowledge to companies, governments, brands, and non-profit organizations.
Our research process consists of three levels:
At all times conducted by specialists in Social Sciences, Anthropology, and Visual Anthropology.
Conducted by a multidisciplinary group that reviews the field materials, and discusses and proposes the academic findings of the research by building consensus.
Performed by strategic marketing and communications consultants, identifying concrete applications for the direct benefit of the client.
Since 2010, with the collaboration of more than 300 anthropologists in Mexico and Latin America, Bitácora Social has gathered information on different social phenomena to answer various research questions.
We seek to understand emotions, personality, and symbolic relationships, in order to create messages and imaging strategies that are relevant to the target audience.
We analyze how social dynamics, socioeconomic level, roles, cultural elements, and everyday contexts determine and affect consumer decisions and individual preferences.
Through our understanding of the interests, needs, and priorities of people, we're able to suggest and design effective strategies to channel social responsibility resources and actions towards programs that are relevant to their beneficiaries.
We develop an understanding of people in their work environments, so as to identify key elements that drive organizational transformation and strategic changes.
By analyzing habits, customs, and dynamics in family and work environments, we develop knowledge to support the implementation, design, and evaluation of public programs.
At Bitácora Social, we know that every company and institution has its own processes and needs. That's why we created a series of products and services to effectively meet the needs of each client.
An academic document that offers an in-depth view of a particular social phenomenon, together with recommendations and strategic suggestions focused on specific applications.
A document prepared by the analysis team containing the main findings of the fieldwork.
An anthropological visit guided by specialized anthropologists and designed based on a specific route, with the aim of allowing the client to gain awareness by observing a phenomenon on site.
A visual anthropological record. This document is created based on the anthropological analysis of images and photographs, in the form of a commented album on the particular phenomenon.